These are generally regarded as the top 3 real estate search sites in terms of the number of property views. All of my listings are syndicated to each of these sites and many others. But does quantity of views measure up to quality of views? I looked at data collected by my brokerage, Summit Sotheby’s International Realty, to take a closer look.
We measured the number of property views and the number of email inquiries. While Zillow had the most property views (more than double Trulia and Realtor.com combined), it had the least number of email inquires. The Sotheby’s International Realty Website, came in at number 4 in terms of number of views, just slightly behind Trulia and Realtor.com; but it had more than twice the number of inquiries as each of those sites and more than 4 times the number of inquiries as Zillow. Our local brokerage website, came in 5th for property views, but third for number of inquires, with almost twice as many inquiries as Zillow.
What conclusions can we make from this data? Quantity does not always equal quality. While it’s nice that hundreds of thousands of people are looking at my listings, the people I care about are the ones who will actually turn into buyers. These are the people who are making email inquiries. The Sotheby’s International Realty website and our local brokerage site are attracting more serious buyers.
Where do Park City buyers come from? It turns out that the number one state for searches was Utah, followed by California, Texas, New York, and Florida. This is no surprise to me, as these states make up the majority of where my clients live. There is no question that it is important for properties to be syndicated to real estate websites, as 92% of buyers use the internet to search for homes. It is even more important for properties to be syndicated to the right real estate websites.
What do you think? Which websites do you use to search for property?